All-star marketer Syahar Khalid joins Entropia’s leadership line-up

Leading marketing consultancy-meets-agency, Entropia Group, has appointed Malaysian marketing all-star, Syahar Khalid as its latest addition to an already impressive leadership line-up. As partner for integrated media, Syahar will report directly to Entropia founder, Prashant Kumar.

Bringing two decades of first-hand marketing experience, with strong local and global exposure, Syahar’s role will further boost Entropia’s strategy to continually deliver the future through innovative advancements in consumer experiences and data-driven creatives.

He will be tasked with translating actionable trends and insights into media strategies and executions that drive curiosity and conversations for Entropia’s clients. Syahar’s appointment adds to his extensive portfolio of work with some of the top players in the region’s marketing ecosystem. Commenting on his appointment, he said, “Both consumers and technology have evolved significantly and will continue to do so. And in the future, innovative marketing strategies, tools and executions should rightfully be at the forefront of this evolution.

That’s where Entropia gets it right – with its white sheet approach and track record of delivering impactful and iconic marketing solutions for clients. I’m looking forward to adding my own perspective to the mix.” Prashant Kumar, founder and senior partner at Entropia, added, “It’s high time integrated media services are led by leaders who have native credibility in the digital and eCommerce arena, yet understand the time and place for all media.”

“Syahar brings to our clients a unique blend of both client-side and agency experience. He understands media, as well as the creative that goes with it. We believe that the future of media services lives at the intersection of these disciplines, and we’re excited about how he can enrich our leadership constellation.”

Prior to his appointment at Entropia, the Malaysian marketing veteran was the managing director of programmatic advertising and audience-focused marketing solutions company, The Studio by CtrlShift; and led the global digital transformation and acceleration of Malaysia Airlines, as well as Nestle Malaysia to grow their digital investment and eCommerce revenue share.

He also actively contributes to the Malaysian marketing industry, having served as a past council member of the Malaysian Advertisers Association, and board member of the Malaysian Audit Bureau of Circulation.