MCMC shuts down after Nestle Malaysia complains

In an ongoing story on Nestle’s QR code fiasco, numerous reports emerged recently stating that the QR code printed on Maggi Hot Cup labels did not lead users to Maggi’s official website.

Which Nestle allegedly  stated that they “accidentally printed the Mad Labs Q code on 170,000 tonnes of packages across 38 of their Maggi products.”

Based on an investigation by MARKETING – Another QR code that is also owned by Mad Labs is also printed on at least 6 of the Milo product packaging of an unknown quantity.

Nestle has stated that they have lodged a complaint to the Malaysian Communications and Multimedia Commision (MCMC) against Mad Labs.

We can now confirm that MCMC has pulled down For all intent and purposes, our research shows that Mad Labs Sdn Bhd has been operating as a tech marketing company since 2013.

From previous reports, Ron Chow, Managing Director of Mad Labs who stated that “Nestle had their hands on the code since 2014.

When Mad Labs first created the code, it was for a trial test run for one of Nestle’s campaigns which would run for six months.

The agreement was that if Nestle was interested, they could come back and set a discussion.

However, there was no response so the project was canned. Fast forward four years, at the end of October 2018, Nestle told me that they have accidentally printed the QR code on 170,000 tonnes of packages across 38 of their products.”

An investigation conducted by MARKETING revealed that a significant number of Milo products were also linked to QR codes that are owned by Mad Labs.

Based on the initial investigation, it was found that at least 6 MILO products using a QR Code linked to the domain is also verified to be owned by Mad Labs.

Will also be shut down by MCMC because the QR codes are also present on the Milo packs?

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene