Alex will be responsible for delivering new commercial partnerships and sponsorship opportunities, as well as building relationships with brands and clients in Malaysia, and across the region.
He will oversee the development and exploitation of non-media content commercial rights, including the delivery of sponsorship-led revenue. Based in MP & Silva’s Asia Pacific office in Singapore, Alex will report directly to Wu Swee Sin, Managing Director (Asia Pacific).
“We welcome Alex’s experience, especially with his proven skills set and relationships to continue our success across the region. We are delighted to have someone of his expertise to bolster our growing brand partnership business, including his in-depth understanding of the Asian region. We look forward to leveraging on his well-established relationships to establish more long-term partnerships, and further strengthen our sponsorship business.” Swee Sin shared.
Alex has more than 15 years of sales and business development experience in leading media organisations, notably The Financial Times (FT) and Singapore Press Holdings (SPH). He joins MP & Silva from his role as FT’s Regional Director of Sponsorships and Partnerships (Asia) driving revenue and sponsorship sales, developing new distribution and digital platforms, and expanding client partnerships across the region to new markets.
MP & Silva’s marketing rights portfolio has continued to grow since the launch of its sponsorship business arm. Some of its notable partnerships include the Arab Gulf Cup Football Federation, Desert Force MMA, Major League Soccer’s Red Bull Arena in New York and more.