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Alex Wee heads MP & Silva’s APAC sponsorship team
02 May
Alex will be responsible for delivering new commercial partnerships and sponsorship opportunities, as well as building relationships with brands and clients in Malaysia, and across the region.
He will oversee the development and exploitation of non-media content commercial rights, including the delivery of sponsorship-led revenue. Based in MP & Silva’s Asia Pacific office in Singapore, Alex will report directly to Wu Swee Sin, Managing Director (Asia Pacific).
“We welcome Alex’s experience, especially with his proven skills set and relationships to continue our success across the region. We are delighted to have someone of his expertise to bolster our growing brand partnership business, including his in-depth understanding of the Asian region. We look forward to leveraging on his well-established relationships to establish more long-term partnerships, and further strengthen our sponsorship business.” Swee Sin shared.
Alex has more than 15 years of sales and business development experience in leading media organisations, notably The Financial Times (FT) and Singapore Press Holdings (SPH). He joins MP & Silva from his role as FT’s Regional Director of Sponsorships and Partnerships (Asia) driving revenue and sponsorship sales, developing new distribution and digital platforms, and expanding client partnerships across the region to new markets.
MP & Silva’s marketing rights portfolio has continued to grow since the launch of its sponsorship business arm. Some of its notable partnerships include the Arab Gulf Cup Football Federation, Desert Force MMA, Major League Soccer’s Red Bull Arena in New York and more.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
