Media Prima Television Networks (MPTN), yesterday inked a strategic marketing partnership agreement with Singtel to bring its OTT streaming service, tonton, to Singapore.
The signing ceremony was conducted during APOS 2017 in Bali, and marks tonton’s first venture outside of Malaysia. Starting next month, tonton will be offered on Singtel’s Cast OTT video portal app at special rates which are exclusive for Singtel customers.
Media Prima Television Networks (MPTN) Chief Executive Officer Datuk Kamal Khalid shared, “Our aim is to grow tonton both locally and internationally. Locally, we strive to upgrade tonton services and offerings in order to give high value for money to our users.”
Internationally, we hope to expand the brand and its content reach in order to cater to the needs of our fans who reside outside of Malaysia while helping to share our local content to the world,” Datuk Kamal added.
Datuk Kamal shared that the strategic partnership with Singtel was in line with the group’s strategy of providing the best of Malaysia’ homemade content, and charts the next wave of growth of MPTN and tonton.
Goh Seow Eng, Managing Director of Home, Consumer Singapore, Singtel, said, “OTT content plays a major role in our strategy to connect with customers and we are always looking to satisfy their diverse viewing needs by delivering more on-the-go premium content to their multiple devices.”
He added, “With tonton on our popular OTT platform, CAST, we are offering over 25,000 hours of top-rated Malay-language entertainment to our Malay customers. We expect tonton’s ethnic content to be a great hit with them.”
In Singapore, a large portion of tonton’s huge library and live events will be made available to customers in addition to specially curated content that’s designed for the Singapore audience.
Content for the market will include live events such as Anugerah Bintang Popular Berita Harian (ABPBH), Mentor Milenia, top-rated dramas like Menanti Februari (starring Zul Ariffin), Raisha (starring Diana Danielle) alongside other top-notch Malaysian dramas up to 6 months before TV broadcast and more.
Datuk Kamal added that the rapid development in technology has challenged existing business models particularly the entertainment industry. “However, with challenges come opportunities. This partnership is ideal in showing just that – technology helps bring quality Malaysian content, in this case entertainment and edutainment content, across geographical borders.”
According to Singtel’s annual report last year the company was currently reaching over 600 million subscribers across the region. The group currently has over 46 offices in 21 countries across the Asia Pacific, Middle East, Europe and the USA.