Stronger house for ada with new leadership
ada has announced the appointment of Mahesh Neelakantan (picture) as Country Director for both Malaysia and Singapore.
This position has been specially crafted to drive synergies across both markets. Mahesh is known to have nurtured winning teams and forming deep client relationships with brands such Coca Cola, Dutch Lady, Mondelez, BAT & Watson’s.
Mahesh brings with him the best of both worlds with his experience within the ‘MNC Corporate’ world and ‘Start-Up’ environment.
He held key positions at Ogilvy & Mather across Asia covering Malaysia, India, Sri Lanka, Vietnam, Taiwan and Hong Kong.
Subsequently, he entered the start-up world by setting up two marketing advertising firms in Malaysia – Advocacy and Newton TAC.
His industry experience across Retail, Telecom, OTT, FMCG and Beverage categories will also help ada to deepen its capabilities in its industry-led solutions.
“Mahesh is a seasoned professional with more than two decades of leadership experience in delivering revenue and growth from social-CRM, digital influence programs and shopper marketing.
I believe he will fuel the business with new ideas for innovation and drive businesses in Malaysia and Singapore to greater heights” said Anurag Gupta, Chief of Agency & COO, ada.
“There couldn’t have been a better time than now to helm the operations for both Malaysia and Singapore as there is a clear opportunity to look at both markets at a holistic level to drive synergies and cross-pollinate ideas & talent.
With ada’s capability of combining data, technology, content and media under one roof, ‘integration’ is part of our DNA allowing us to be extremely agile and outcome driven” said Mahesh Neelakantan, Country Director for Malaysia & Singapore, ada.
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