Posted on by Raihan Hadi
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ADA appointed as ClassPass’ digital agency
05 Sep
ADA
(Part of Axiata Group), the largest company in Asia that integrates
data, insight, media, and content to deliver business outcomes has
been appointed by ClassPass
as
their digital agency for APAC.
ClassPass
is a company that offers a flat-rate monthly subscription billing
service that gives members access to thousands of different studios,
gyms, and wellness offerings across ClassPass Cities worldwide.
Earlier
this year, ClassPass joined forces with GuavaPass to give its users
in SEA the ultimate global fitness membership. At that time, ADA was
working with GuavaPass on contract basis, and managed to prove
themselves by delivering tangible results that went beyond
expectations, which ultimately gained their trust.
With
a team of business focussed
minds, performance expertise, and a close relationship with the core
marketing team, ADA was able to boost sales and make a quick
turnaround for ClassPass.
ADA
will continue to assist ClassPass as it continues to grow in several
other cities such as Singapore, Kuala Lumpur, Hong Kong, Bangkok,
Manila, Jakarta, and Mumbai. By leveraging ADA’s ability to deliver
consumer insights, extensive local knowledge, and performance
expertise, ADA aims to bring something different to the table.
Summer Choo, Country Director, ADA Singapore, said, “We’re thrilled to be working with ClassPass after proving ourselves. Our strength in data mining and analytics allow precision in audience targeting; driving better insights for performance marketing. Working in close collaboration with ClassPass, we believe the brand will grow in strength across all the markets.”
Neha Mathur, Head of Growth @ ClassPass– ASEAN said, “We value ADA’s data-driven, solutions-driven and proactive approach, and consider them as a natural extension of our in-house marketing team. We are excited about working together to test, learn, and scale our business across APAC.”
ADA
is driven in supporting DTC (Direct-to-Consumer) brands across the
region and already geared to support the dynamic and
performance-based needs of such brands.
