A take on technology by KKMM’s Festive Ad

The Ministry of Multimedia & Communications released a Deepavali video for 2019 and it took a quirky take on the polarising perspective of how technology disrupts daily life.

Tackling the all too familiar issue of teenagers spending more time on the phone than their elders want them to, the Ministry under YB Gobind Singh Deo display accepting technology as a complementary tool to this festive season.

Aptly taglined, “Setiap cahaya, ada keistimewaannya sendiri. Kita pun akan bersinar apabila kita bersatu.” (Each light has its unique value, we will also shine when we come together”).

https://www.youtube.com/watch?v=6hV8kq_T0mQ&feature=youtu.be

Do share the light.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

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