McCann Worldgroup announces a new integrated agency model

(marketingmagazine.com.my) – McCann Worldgroup Singapore today unveiled a new fully integrated agency organisation seamlessly uniting the capabilities of McCann and MRM//McCann.

Spearheading the changes within the group is Nick Handel the newly appointed CEO of McCann.

Nick who is the current managing director of MRM//McCann Singapore, will step up to his new role effective October 1st and will head an expanded leadership team. Rob Doswell, who has held the twin roles of McCann Singapore CEO and regional managing director of Craft, McCann Worldgroup’s global production and adaptation unit, will now focus exclusively on Craft’s expanding APAC business.

The new McCann-MRM//McCann Singapore team, headed by Handel, will include both current and new employees.

• Creative will be jointly led by Dante Abelarde, Creative Director, MRM//McCann, and Peter Hibberd, Creative Director, McCann Singapore.
• Brendon Chase becomes Director of Strategy, MRM//McCann and McCann.
• Michelle Tsui, previously at Saatchi & Saatchi China, joins as CFO.
• Michelle Wong joins as Business Director, previously having worked at Water’s Edge and Dentsu.

Charles Cadell, President, McCann Worldgroup APAC, said, “The unification of MRM//McCann’s best-in- market capability with McCann’s pedigree and standing all under Nick’s leadership will add significant breadth and depth to our client needs in Singapore and the region. Meanwhile, Rob will lead all Craft initiatives across Asia to continue to drive its strong growth and operating performance.”

Commenting on the agency’s restructure Nick shared, “In today’s increasingly complex, technology-oriented, and data-driven marketing environment, McCann Worldgroup believes that success lies in investing further in specialised resources, particularly in technology and data-driven marketing. To that end, our vision was to drive improved collaboration between the disciplines, but without jeopardising the integrity of our specialist McCann Worldgroup agencies – MRM//McCann, McCann Health, CRAFT and McCann.”

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