Maureen will be responsible to build and grow the talent and culture as well as play an important role in ensuring synergy across the Groupe. She will work closely with business leads of the Groupe’s agencies and will report directly to CEO of Publicis Groupe Malaysia, Tan Kien Eng.
Tan Kien Eng, CEO of Publicis Groupe Malaysia, said, “At Publicis Groupe, we are multicultural and multidisciplinary; a melting pot for talent and corporate cultures with different brands and specialist expertise coming together as one collaborative force to solve client challenges.
Maureen was part of the pioneering leadership team for Publicis One back in 2016 and I am pleased to welcome Maureen back as part of our core leadership team. Maureen’s experience and expertise will not only help us build a right talent mix, but also help build a unique Power of One culture that allows us to share knowledge, ideas and best practices in an integrated environment.”
As Chief Talent Officer, Maureen will focus on identifying and recruiting top talents, employee development and performance management, as well as placing active measure for employee retention. She will oversee the Groupe’s entire HR function.
“Simon Sinek, a great inspiration of mine once said, ‘People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe’. This aptly describes why I re-joined Publicis Groupe. I am a strong believer of the Groupe’s country-led solution business model of a connected company platform and will be actively contributing in our transformation journey to complement this by building an organisational culture through values and shared goals.
We have a great team and I am excited to be working with the best and most cohesive teams in the industry,” said Maureen.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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