Coway brings ultimate rest to the heart of Bukit Bintang with the launch of Coway BEREX

Coway Malaysia gave Kuala Lumpur a reason to hit pause with its ‘Pause the City’ activation at Lot 10,  Bukit Bintang where the hustle and bustle took a backseat to ultimate relaxation.

The on-ground event brought together the ultimate trio of restful pods featuring Coway BEREX massage chairs lined up—perfectly made to escape the daily grind and recharge on the spot.

The introduction of the BEREX range by Coway is a game-changer, rooted in the essence of “Bed & Relax” with its “REST BE BETTER” tagline, the brand seamlessly intertwines advanced solutions with cutting-edge technology and sophisticated design to propel Malaysians forward into a new era of unwinding and relaxation that goes beyond the ordinary.

At the heart of Coway BEREX lies a bold mission to elevate rest to a new level in Malaysian households by introducing a new dimension of comfort for all.

Coway BEREX aims to rejuvenate, restore, and empower Malaysians amidst the hustle and bustle of modern life.

In the pursuit of stress relief and relaxation, Coway BEREX sets a new benchmark for holistic home comfort, embodying a future where rest and relaxation are not just fleeting luxuries but essential to your daily well-being.

This philosophy is symbolized by the three Coway BEREX Bars in the logo, forming a universal ‘Pause’ icon.

More than just a design element, this icon serves as a gentle reminder to step back, slow down, and prioritize rest in the midst of life’s nonstop demands.

With its cutting-edge ergonomic design, cooling features, and breathable materials, Coway BEREX products are engineered with a purpose—helping Malaysians to truly rest, relax and be better. With innovative products like the PEBBLE, MINE, and MASSAGE BED, Coway BEREX transforms everyday relaxation into a luxurious escape.

Coway BEREX PEBBLE, the Hybrid Design Massage Chair wraps you in a cocoon of comfort, with 11 massage modes, adjustable rollers, and soothing heat therapy for your back and hips.

Coway BEREX MINE, the Compact Massage Chair delivers a full-body experience with knee-to-calf therapy, 12 modes, and intelligent body scanning for personalized relief.

Meanwhile, Coway BEREX MASSAGE BED, the High-Powered Massage offers a spine-aligning massage with a 90cm track, 30 modes, and heated rollers, while its Bluetooth audio feature turns every session into a sensory retreat. All three come in elegant colours to seamlessly fit into every home.

“We wanted to create an experience that blends relaxation with excitement, giving people a chance to step away from their busy lives and discover how Coway BEREX can transform the way they rest,” said Ryan Jung, Head of Marketing and Product Division of Coway Malaysia.

“With Coway BEREX, we’re not just offering products—we’re offering moments of true relaxation, helping people pause, recharge, and be better.”

The Lot 10 activation commenced with an unexpected flash mob performance that instantly captured the attention of passersby. For about a minute, the dancers paused their movements, accompanied by soothing music, reminding Malaysians to take a moment to pause and rest.

Gradually, the vibrant display of dance and music infused the space with energy, setting the stage for an engaging and dynamic day.

HITZ FM announcers kept the momentum going, leading interactive games that sparked friendly competition and gave visitors the chance to win exciting prizes.

In between the fun, visitors could relax and recharge in the Coway BEREX restful pod, balancing the high-energy activities with a moment of calm.

Earlier this month, Coway brought the Coway BEREX experience to Publika Shopping Gallery, Tun Razak Exchange, and Desa Park City, providing visitors with a refreshing escape from the hustle and bustle.

To anticipate more opportunities for Malaysians to unwind and discover how Coway BEREX is reshaping a new dimension of comfort.