Collaboration Nation: The Only Way Media Will Survive In 2024 And Beyond

By The Malketeer

The Turning Point for Media: From Competition to Collaboration

The media industry has long been built on competition—fierce, relentless competition.

But as we move into 2025, it’s clear that survival will depend on a different approach.

Collaboration, not rivalry, is the key to unlocking new revenue streams and overcoming industry challenges.

As the Malaysian Media Conference gears up to celebrate its 20th anniversary, we find ourselves at The Turning Point: the moment where partnership and shared innovation become the only path forward.

Synergy over Solitude: The Turning Point in Strategy

For decades, media companies have fought tooth and nail for advertising dollars, but in today’s climate, this zero-sum game is no longer sustainable.

The Turning Point is here, and it demands a new way of thinking—one where collaboration creates more opportunities than competition.

By forming strategic partnerships with platforms, technology providers, and even competitors, media companies can tap into new, sustainable revenue streams.

It’s not just about winning anymore; it’s about surviving together.

Partners, Not Rivals: The New Formula for Media Success

The future of media lies in collaboration.

As the challenges of AI, platform bans, and market saturation mount, working in silos is a recipe for failure.

The Turning Point requires us to shift from rivalry to partnership, to join forces in pursuit of long-term growth.

Aligned goals and shared values are the keys to scaling new heights in 2024.

It’s time for the media industry to embrace collaboration, not just as an option as a necessity. but

Building a Sustainable Future Together: The Turning Point for the Media Industry  

The Malaysian Media Conference is more than a celebration—it’s a call to action.

The Turning Point has arrived, and the industry must unite to navigate the challenges ahead.

By fostering an environment of shared knowledge, resources, and innovation, media professionals can create a future that benefits everyone.

In an industry often defined by competition, the time has come to embrace collaboration as the key to survival.

As we gather for the Malaysian Media Conference, one message will resonate loud and clear: the road to success in 2024 and beyond is paved with partnerships.

The media industry has reached The Turning Point, and together, we will shape its future.

Don’t Just Attend. Participate. Transform.

The Malaysian Media Conference 2024: The Turning Point

Friday, October 25th | Eastin Hotel

8:30 AM – 6:00 PM

Where the future of media will be defined

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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