The Turning Point for Media: From Competition to Collaboration
The media industry has long been built on competition—fierce, relentless competition.
But as we move into 2025, it’s clear that survival will depend on a different approach.
Collaboration, not rivalry, is the key to unlocking new revenue streams and overcoming industry challenges.
As the Malaysian Media Conference gears up to celebrate its 20th anniversary, we find ourselves at The Turning Point: the moment where partnership and shared innovation become the only path forward.
Synergy over Solitude: The Turning Point in Strategy
For decades, media companies have fought tooth and nail for advertising dollars, but in today’s climate, this zero-sum game is no longer sustainable.
The Turning Point is here, and it demands a new way of thinking—one where collaboration creates more opportunities than competition.
By forming strategic partnerships with platforms, technology providers, and even competitors, media companies can tap into new, sustainable revenue streams.
It’s not just about winning anymore; it’s about surviving together.
Partners, Not Rivals: The New Formula for Media Success
The future of media lies in collaboration.
As the challenges of AI, platform bans, and market saturation mount, working in silos is a recipe for failure.
The Turning Point requires us to shift from rivalry to partnership, to join forces in pursuit of long-term growth.
Aligned goals and shared values are the keys to scaling new heights in 2024.
It’s time for the media industry to embrace collaboration, not just as an option as a necessity.but
Building a Sustainable Future Together: The Turning Point for the Media Industry
The Malaysian Media Conference is more than a celebration—it’s a call to action.
The Turning Pointhas arrived, and the industry must unite to navigate the challenges ahead.
By fostering an environment of shared knowledge, resources, and innovation, media professionals can create a future that benefits everyone.
In an industry often defined by competition, the time has come to embrace collaboration as the key to survival.
As we gather for the Malaysian Media Conference, one message will resonate loud and clear: the road to success in 2024 and beyond is paved with partnerships.
The media industry has reached The Turning Point, and together, we will shape its future.
Don’t Just Attend. Participate. Transform.
The Malaysian Media Conference 2024: The Turning Point
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
