In just a short time, the Covid-19 crisis has changed the way how the world has accelerated the adoption of digital technologies. Consumers have moved dramatically towards online channels, and companies and industries in return must respond swiftly. Consumers are better informed, more well-equipped online and more demanding.
Companies face challenges due to a lack in digital experience and skills. To stay competitive in the new business and economic environment requires new digital strategies and practices. This has resulted in organisations having to change their mind set towards digital adoption.
Both planning or executing a marketing plan, requires a drastic upscaling of skills and knowledge in digital marketing. Digital marketing professionals need to analyse the consumer behaviour and touchpoints rather than simply rely on gut feel. This will allow marketeers to better target and personalise the consumer experience to bring the consumer’s heart close to the product or services being offered.
This course will provide digital marketers with the key essentials to strategise and execute digital marketing plan in a consumer centric way.
Methodology
This course will utilise a combination of instructor-led presentations, case studies and group activities to help participants enhance their understanding of the concepts in digital marketing.
WHO SHOULD ATTEND
This programme is designed for anyone wishing to start a career as a digital marketing specialist or learn the skillsets of a digital marketing specialist.
Recommended for people seeking to learn the fundamentals of digital marketing.
