Posted on by Najihah Nasrin
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A workshop for those who are shy….
13 Sep
By The HAMMER
I know many people are shy to attend a Data Science workshop.
Even though it can teach them how to be more savvy at their job.
Because the jargon can be overwhelming. Or the trainer overpowering.
Most data scientists think that they are in an elite group.
And they may speak a different language than us mortals.
Well, the good news is, Dr Mark Chia is a new kind of Data Scientist.
He has walked in your shoes before, so he knows where you’re coming from.
And where you should be heading. Without the bluster, bombast or boast.
He will walk with you on the learnings you need, to be Data-Aware.
Imagine going through this amazing journey with him on September 22…..
Data Science Basics • Big Data • Terminology • Common Misconceptions • Business Value • Advertising & Marketing Use Cases • Advertising & Marketing • Overview • Terminology • Industry challenges • Understand digital strategy ecosystem • Analytics Processes • Overview • Data Preparation • Visualisation & Reporting
Sign-up now for his workshop now, click for details here.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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