Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Malaysian filmmaker bags bronze medal at Cannes 2019 for anti-bullying PSA
15 Aug
A Malaysian filmmaker has done her country proud after bagging a bronze medal at the prestigious Cannes Gold Lion 2019 Award for a Public Service Announcement (PSA) video.
In case you’re in the dark, the Cannes Gold Lion Award is held annually at Cannes, France to celebrate and award the best advertisements around the world.
The powerful PSA video which was close to three minutes long was directed by Nadiah Hamzah and two other directors, Syed Madnuh and Emir Ezwan.
It dealt with an important issue that has become pretty heated of late: Bullying.
In the video, three teenagers of different gender and race are shown being bullied before they break the fourth wall and speak to the viewers, telling them that it’s pointless to “like or share” these sort of videos.
https://youtu.be/vOd8rYVhenI
The video was made for non-governmental organisation Voice of the Children with the assistance of creative agency, Leo Burnett.
Nadiah’s video is currently among the 102 videos displayed on the Cannes Gold Lion Awards YouTube channel.
The filmmaker had taken to Twitter to share her success, urging her fans to prep themselves for her upcoming film, Motif, which is set to be released in September this year.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
