Piyush Pandey, Executive Chairman & Creative Director, South Asia Ogilvy & Mather.
The Cannes Lions International Festival of Creativity has announced that brothers Piyush and Prasoon Pandey will be honoured with the Lion of St. Mark award at the 2018 Festival.
“The Lion of St. Mark recognizes those who have made a significant and outstanding contribution to creativity in our industry,” said Jose Papa, Managing Director of Cannes Lions.
Parsoon Pandey, Director Corcoise Films
“Piyush and Prasoon have undoubtedly made the world pay attention to creativity in India. The fact we get to honour the achievements of two brothers makes this year’s Lion of St. Mark award particularly special.”
Jose is particularly thrilled as he sees this as, “an opportunity to celebrate their contributions to our industry on the Cannes Lions stage.”
Piyush Pandey, Executive Chairman and Creative Director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India.
Piyush paid tribute to India, his clients and colleagues, commenting, “This is a huge, huge honour. I am humbled and immensely grateful to the people of India. It is the richness and diversity of this nation that gave my brother and me the opportunity to learn and to create good work.”
“Thank you Cannes Lions for giving every creative professional in my country a reason to believe that if Prasoon and Piyush can do it, so can they.”
Piyush’s work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.
Prasoon Pandey, the younger brother, is a highly respected director whose name has repeatedly featured in global rankings of top film directors.
Prasoon is credited for directing the first Indian campaign to win a Lion, for Ericsson’s ‘One Black Coffee’ in 1996.
Said Prasoon, “The Lion of St. Mark is an absolutely incredible and stunning honour for two carefree and happy kids from Jaipur; having a blast playing Emperors and Thugs, Dragons and Demons, dreaming stories and playing them out with some far more imaginative and talented friends.”
Piyush joined Ogilvy & Mather in 1982, and earned fame for Fevicol, Luna Moped, Cadbury and Asian Paints. He was the first Jury President from Asia at the 2004 Cannes Lions Festival.
Prasoon began his career at Lintas Delhi, eventually becoming the creative director for Lowe India.