AdParlor tasked with Timberland’s social strategy and creative in Malaysia and Singapore
American apparel brand Timberland has appointed AdParlor Asia Pacific to handle its social media account for Malaysia and Singapore.
The Malaysian team of AdParlor will be undertaking the task of developing and executing the social strategy, creative content and community management, for both markets.
“Social is both a great way to tell their story and enable consumers to be part of it, and I look forward to working with the team to engage and build the buzziest brand on social,” said Matt Sutton, CEO, AdParlor Asia Pacific.
“Timberland is exceptionally consumer-centric and personifies comfort and ruggedness. We intend to build meaningful consumer connections for the brand and harness the power of social to deliver compelling brand stories,” added Dheeraj Raina, Managing Director, AdParlor Malaysia.
“We were in need of an agency which looks at digital marketing differently. We are glad that we have found a great partner in AdParlor which shares our passion for building meaningful consumer connections,” said Karen Ong, Marketing Manager, Timberland Malaysia