Zika Outbreak Prompts Tata Motors to Change Hatchback Model Name - MARKETING Magazine Asia


Zika Outbreak Prompts Tata Motors to Change Hatchback Model Name

Tata Motors Ltd. said it will rename a hatchback car to be unveiled this week at the Delhi auto show citing the outbreak of the Zika virus.

The automaker had named the car Zica, derived from “Zippy Car,” and will show the model for the first time at the Auto Expo that opens to the public on Friday.

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