Zalora teams up with Adidas, TikTok, Calvin Klein & Samsung for fashion festival

2 weeks ago

Fashion e-commerce brand Zalora joined forces with Adidas, Calvin Klein, Nars, Skin and Vans for the launch of Zalora Fashion Festival (ZFF) in Singapore.

Zalora also partnered with TikTok to raise the festival’s social game with a hashtag challenge #Zstylenow.

The festival connected offline and online by enabling guests to shop products on display through the Samsung Bixby Image Search using the Samsung new Note 10 and Note 10+, powered by Singtel.

Themed rooms were set up by Samsung around the festival ground and Zalora also brought the street indoors in its installation for Adidas.

To promote Vans, the Samsung Flip, an interactive whiteboard, was also placed in the installation for guest to draw on it and put their mark on a digital blackboard simulating graffiti culture on a street-themed room.

The online retailer believes it can grow its audience with TikTok and wants to explore, test and learn.




Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page