You are barking up the wrong tree

Marketing Magazine’s The Turbanned Stranger tells that “it’s okay to not be okay”

Every dog owner knows this. A soon as you return home, be it a day or within 5 minutes, your dog will greet you like you’ve been gone for a long long time.

The same cannot be said of your family, who mostly wants to know instantly why you came back so soon or fear something grave.

The dog, however, looks at your quick and brief return as another chance to be happy. If only we could be as excited, as forgiving and equally curious every time we meet challenges when we leave our home, the world will be a different place.

In MARKETING magazine’s mid-February issue editorial section, The Turbanned Stranger talks about his experience of speaking with Tai Kam Leong, Head of Branding & Partnerships at Maxis who concluded that it was perfectly alright to conclude that it was okay to not be okay.

He talks about how marketing can be a scary world that shoots at us all the time and dodging the bullets can be exhausting. Instead, focus on what you are good at and learn how to get better by sucking in all the colour, culture and content out there.

The new destiny is about allowing the market to fire your imagination, and also fire back at you. It is ok if you don’t have the social fuel to go viral. It is ok if you don’t know everything. It is ok if you are late to the table.

Do not fear fear. Instead, look at fear, observe it carefully and you’ll discover its impermanence in a heartbeat. His good friend Prasoon Joshi used to say “we live our lives with one foot in the future and one foot in the past while pissing on the present”.

You are perfectly OK, okay?
For a full read on the thoughts of the Turbanned Stranger, click this link 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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