(Marketingmagazine.com.my) – Programmatic media and audience platform Xaxis has launched Xaxis Radio, a programmatic buying product to the APAC region.
Through Xaxis Radio, advertisers can execute at-scale digital radio buys across inventory from more than 90 local broadcasters and top-tier Internet radio pure-players, including MediaCorp, Astro and iRadio networks.
Xaxis partnered with digital audio companies Triton Digital and AdsWizz for the APAC region. The new product is integrated with Turbine, Xaxis’ industry-leading data management platform (DMP), enabling advertisers to incorporate online and mobile radio buys within their overall digital media campaigns.
“Consumption of audio content, particularly music, is becoming more mobile as audio streaming sees exponential growth,” said Rohan Philips, Vice President of Products & Strategy at Xaxis APAC (picture). “By combining unparalleled inventory reach with the real-time segmentation capabilities of our Turbine DMP, Xaxis Radio helps brands reach listeners with relevant and customized ads wherever they are listening to digital radio. This provides brands the ability to activate audiences across radio in coordination with their digital media strategy.”
At launch, Xaxis Radio will be available in Indonesia, the Philippines, Malaysia, Singapore and Australia
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