(Marketingmagazine.com.my) – Maxis, the leading Malaysian communications network has teamed up with Ogilvy & Mather Hong Kong to develop a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding.
The SOS device is safe, reliable and easy to use and can be set up within minutes in a flood-affected area, which provides an interim solution until normal telecoms infrastructure is restored.
Execution involved designing weather-proof boxes that consist of multiple ‘mesh nodes’ and a battery, router and antenna.
The nodes are specifically designed to be placed on the rooftops of houses and buildings in affected areas, connecting with each other to form a mesh communications network.
All smartphones are then able to connect to the SOS ‘wifi’ network regardless of service provider, allowing users to send messages unhindered within the area.
Only a few mesh nodes are needed to cover an area of several square kilometers. The battery in each node lasts for one week and can be recharged via solar, generator, mains or car battery.
Rafael Guida, Executive Creative Director, OglivyOne Hong Kong said, “Extreme weather often cripples power supplies and cellular activity, preventing people from calling for help or telling loved ones they are safe.
“The Maxis SOS Network is simple but highly effective and taps into Ogilvy’s digital and technological expertise. We are extremely proud of this product and would like to see this communications device help more potential people in need.”
To view the campaign video, please click on this link: https://vimeo.com/158459174
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016