Pandora is Winning Hearts and Market Share Worldwide
Winona Ryder, the iconic Hollywood actress known for her timeless appeal and emotional depth, takes centre stage in Pandora’s latest ‘Be Love’ campaign.
Alongside supermodel Iman and rising stars like He Cong and Vittoria Ceretti, Ryder brings a touch of cinematic elegance to the jewellery brand’s newest marketing drive.
Shot by renowned photographers Fabien Baron and Craig McDean, the campaign is a visual feast that blends artistry with accessibility, showcasing Pandora’s most beloved pieces.
“It’s really to listen. To try and be as understanding as possible. Seeing things from a different perspective, that represents love to me,” she shared, encapsulating the campaign’s ethos of compassion and emotional connection.
11% Rise in Brand Consideration, 5% in Unaided Brand Awareness
Since its launch in 2024, Pandora’s ‘Be Love’ platform has been a game-changer for the brand.
Featuring global ambassadors like Chloe and Halle Bailey and Pamela Anderson, the campaign has already driven an 11% increase in brand consideration and a 5% rise in unaided brand awareness worldwide.
This latest iteration, with its star-studded cast and emphasis on emotional storytelling, aims to build on that success.
By aligning itself with figures like Ryder, who embody depth and authenticity, Pandora is positioning itself as more than just a jewellery brand—it’s a purveyor of meaningful, personal expressions of love.
Crafting Love, Quality and Innovation
At the heart of the campaign lies Pandora’s dedication to craftsmanship.
From the customisable ‘Be Love’ heart charm to the minimalist Essence heart ring, each piece is designed to resonate with the wearer on a deeply personal level.
“We continue to craft jewellery that serves as a personal and meaningful expression of love. As we evolve into a full jewellery brand, we are strengthened by collaborations with impressive talent and strategic investments that elevate Pandora’s position as the leading brand in accessible luxury jewellery,”said Berta de Pablos-Barbier, Pandora’s Chief Marketing Officer.
Pandora’s ‘Be Love’ campaign is more than just a marketing drive—it’s a strategic move to solidify the brand’s position in the competitive world of accessible luxury.
By blending high-profile collaborations with a focus on emotional storytelling, Pandora is not only driving brand growth but also redefining what luxury means in today’s market.
As Winona Ryder and her fellow stars bring the campaign to life, Pandora is crafting a future where love, quality, and accessibility go hand in hand.
By tapping into the power of love, emotion, and star power, the brand is setting a new standard for accessible luxury—one that resonates with consumers worldwide.
