(Marketingmagazine.com.my) – Spikes Asia has today announced the Jury Presidents to head the 14 juries at this year’s Festival. With two new awards and an overhaul of many of the existing categories, the competition now more closely reflects the changing nature of the industry.
“The Asia Pacific region has a unique spirit and continues to challenge traditional creative and story-telling processes. The jury presidents for this year’s Spikes Asia are experts and leaders in this area and they are fantastic representatives to guide and award the most outstanding creative work from the past year”, commented Terry Savage, Chairman, Spikes Asia
Caring years of industry experience this year’s juries include:
• Tony Granger, Global Chief Creative Officer, Y&R, Global
As Global Chief Creative Officer at Y&R, Tony has been an advocate for developing a creative community across the company and shaping some of the top creative agencies. This strategy has proved a success with some of the world’s most sought after clients winning awards with Y&R agencies across the network.
“It is a special honor to serve as the president of the Film, Print and Print and Poster Craft jury at Spikes. Sitting on a jury is exciting, exhausting but always exhilarating. I am particularly looking forward to being immersed in work for the region, where I see creativity percolating everywhere. I think there will be many wonders to behold.”
• Silvia Goh, Chief Content Officer, Publicis Media, Greater China
With a career focused on defining the most effective ways that branded content can be integrated into culture, Silvia has helped shape the entertainment industry across the region, through her work with MTV Asia and Starcom MediaVest Group’s LiquidThread among others.
“Strong brand story telling fuels human desires, transforms consumers relationship and drives business results. Subject to the different categories, a winning piece of content should be able to lift brand health metrics, to engage and resonate with the audience and consumer at the least. Asia Pacific has been on the winning streak on creativity and innovation, not far from our counterparts in the West. With such dynamism and explosive speed, I am hoping to see more entries from especially China!”
• James Hurman, Founder, Previously Unavailable, New Zealand
Recognised as one of the foremost global strategic planners, James’ determination to build insightful and creative products that can make a measurable difference on business has earned him over 50 effectiveness awards on a national and international scale.
“Things are changing so fast. Nowhere more so than Asia Pacific. Which means that each year we learn more, from fascinating new examples, about how creativity drives effectiveness. I’m looking forward to adding to that canon as jury president this year.”
• Yang Yeo, Executive Creative Director, Wieden+Kennedy, China
Famed for his creative talent across a wide range of disciplines, Yang’s work has been celebrated worldwide and has been influential in bringing recognition to the Chinese advertising industry.
“Design is getting more exciting as both consumers and clients are putting more emphasis on brand experience over broadcast advertising. I look forward to judging and learning from these new and more immediate solutions.”
• Kentaro Kimura, Co-Chief Executive Officer, Executive Creative Director, Hakuhodo Kettle, Japan
On a mission to break down boundaries within the realms of communication, Kentaro and his team combine all elements to develop strategies and innovative ideas that improve the lives of consumers and bring added value to their customers.
“Our society and clients are facing big challenges across all Asian countries. I believe difficulty gives birth to a great idea. And grand solutions are always generated from deep human insights. Our digital creativity has the potential of upgrading life’s culture, so that it is more human centered. I am looking forward to seeing amazing ideas that awaken the human potential.”
• Ted Lim, Chief Creative Officer, Dentsu Asia Pacific
Spanning over two decades, Ted’s extensive track record of driving business while keeping creativity at the heart of work that engages and moves people has seen him lead numerous high-profile campaigns.
“Much of the more innovative work in recent years has been in Direct and Promo & Activation. Honda “The Sound Of Senna”, British Airways “The Magic Of Flying” to name a few. I hope we will see more surprising and engaging work that’s useful and relevant. Work that will reset the bar for creativity and innovation in this category. And not just the stuff that hasalready won in Cannes.”
• Michael Ritchie, Managing Director, Executive Producer, Revolver/Will O’Rourke, Australia
Working with some of the biggest names in the world of film, Michael is known for his commitment to produce original, innovative and unforgettable work across all genres and media.
“For me, craft is something that can make a good idea great and a great idea, exceptional. With an ever smarter and more discerning audience the requirement to craft work at the highest level has never been more important. I am incredibly honoured to be asked to Chair Film Craft at Spikes Asia”
Spikes Asia registration and entries are now open and further details, including category descriptions, entry rules, key dates and deadlines can be found at www.spikes.asia