WhatsApp to place ads next to its status feature

11 months ago

WhatsApp has made a place for ads near its ‘status’ feature

According to an Economic Times report, the messaging service will feature ads next to its Status feature.

WhatApp vice president Chris Daniels who was in New Delhi recently said the ads would provide a primary monetization mode for the company and give businesses a chance to reach people though no time frame was given for the change.

WhatsApp Status was launched early last year as a knockoff of the Stories feature found in Instagram and Snapchat.

The feature which has become even more popular than Snapchat allows you to add a combination of text, photos, and videos to your profile, which are encrypted in the same way as your messages.

Status updates are visible to your contacts for 24 hours before they disappear.

The status feature is something like the stories tool that appears in Instagram and Facebook, as well as WhatsApp.

It allows people to post updates that will appear to all of their friends, letting them share photos or text and then letting it disappear afterwards.

WhatsApp has struggled to come up with ways to show its users ads: without a feed, like Instagram or Facebook, there are few places for them to be injected.


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DATE:
15th November 2019

VENUE:
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For further details on the awards, visit:
Awards Nomination Page