Jeremy (second from the right) and the team behind TM’s latest innovation at the launch
(marketingmagazine.com.my) – By: Malati Siniah
Telekom Malaysia Berhad’s (TM) IPTV service, HyppTV, broadcasted the Rio 2016 Olympic Games in 4K quality for the first time in Malaysia, at a special event in Sunway Pyramid yesterday.
The technology to broadcast the 4K quality content (Ultra HD) was made possible by Huawei as their technological partner and UniFi’s fiber optic network.
Currently, HyppTV’s content of Live TV channels and Video-On-Demand (VOD) is broadcasted in the 1920×1080 resolutions. The new 4K (Ultra-HD) quality will deliver 4 times the resolution (3840×2160) of the full HD standard viewing experience.
While HyppTv’s new viewing experience is currently only available for public viewing at Sunway Pyramid, Jeremy Kung, Executive Vice President, New Media, TM shared that the technology will soon be rolled out to the public.
For the public to experience the new 4K quality viewing they would need to buy a TV which is compatible with the technology and a TM’s new modem to enable to service.
When asked by reporters on the release date of its new technology Jeremy remained mum, sharing that the public’s response to its new 4K technology would be a key determining factor to its official rollout.
“As Malaysia’s official IPTV broadcaster of the Rio 2016 Olympic Games through HyppSports HD, HyppTV is Malaysia’s first TV operator capable of showcasing the Games in 4K quality. We are excited to offer this unique viewing experience to the public for the first time at Sunway Pyramid — for the whole duration of the Games — starting from Aug 9 until 23,” he shared.
In line with the games, TM is offering HyppTV subscribers’ access to all 42 Rio 2016 events from 21 July to 2 September 2016, on its 7 dedicated HD Rio 2016 channels (720-726.)
Check out our snippet of the Rio 2016 Olympic Games opening ceremony in 4K quality:
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis)
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
For details, contact Ruby on 03-77262588, [email protected]
Download event PDF here
More details www.marketingmagazine.com.my/cmo2016
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
