Visual Retale campaign champions leaders on Malaysia Day.

Visual Retale, Malaysia’s specialist digital out-of-home (DOOH) media owner, has launched its #CELEBRATINGMALAYSIA campaign in conjunction with Malaysia Day.

#CELEBRATINGMALAYSIA features personal messages from Malaysian leaders, displayed across its billboards within the Klang Valley. The messages are intended to acknowledge those who continue to help the nation, while inspiring Malaysians to stay strong and positive through the ongoing battle against the pandemic and ensuing economic and social difficulties.

Sailendra Kanagasundram (Sai), Chief Executive Officer of Visual Retale told MARKETING, “The devastating impact of COVID-19 continues to be felt across the globe. Yet Malaysians have held strong through the crisis, and we are thankful to all parties who have played a role to support the containment. From our healthcare officials who have demonstrated world-class care in facing this pandemic, to the government whose initiatives include financial aid where possible and all frontliners who have worked tirelessly through the Movement Control Order (MCO).”

Participating leaders include Prime Minister of Malaysia, Tan Sri Muhyiddin Yassin and leading corporate figures such as Group CEO AirAsia Berhad Tan Sri Tony Fernandes, Founder of Berjaya Corporation Berhad Tan Sri Dato Seri Vincent Tan, Founder and Group Managing Director of Mah Sing Group Berhad Tan Sri Dato’ Sri Leong Hoy Kum and Managing Director of Mydin Mohamed Holdings Berhad Datuk Wira (Dr.) Hj. Ameer Ali Mydin.

The campaign is also supported by prominent media industry players such as Co-founder of Ampersand Sandeep Joseph, CEO of GroupM Chanchal Chakrabarty, CEO of Mediabrands Bala Pomaleh, CEO of PHD Media Eileen Ooi, CEO of Publicis Group Tan Kien Eng, and CEO of Trapper Media Sivanathan Krishnan.

“We have had an outpouring of support across all walks of leadership, including the Prime Minister. We hope their positive messages given in the spirit of Malaysia Day will let each Malaysian know their contributions are appreciated,” Sai adds.

The campaign runs across major locations in Klang Valley throughout the month of September.

The campaign was also showcased in a double-page spread in The Star today.

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