(marketingmagazine.com.my) – Ho! Ho! Ho! As Chrismas nears, brands are coming out with new ads to entice consumers to their products. Camps have been divided on which ad was the best, while the debate continues on we gathered our top 5 picks for your viewing pleasure.
1. Amazon: A priest and Imam meet for a cup of tea…
At this critical day and age where there is need for inter-religious tolerance, Amazon comes out with this moving ad about two friends of different faiths, one a Muslim and another a vicar and both of them clerics. It’s a beautiful presentation of their friendship in appreciating Christmas. The simplicity of this ad shows that one does not have to succumb to complex ads to portray the sanctity of the season. It was reported that in real life, the two actors are also good friends. The ad has so far racked up over a million views on the brand’s official YouTube page.
2. Heathrow Airport: The best Gift of all…
The familiar story of ‘balik kampong’ during festival season are reflected in this ‘cute’ ad of grandparents coming back to meet their family through Heathrow. The Heathrow Airport ad has already been viewed over 3 million times on YouTube since it launched on November 14, and video ad-tech company Unruly reported that it has been shared over 243,000 times across both Facebook and YouTube.
3. John Lewis: A dog with a dream…
Animals are the main players of this hilarious ad. A boxer wishing that it can go on a trampoline against the expectations of his owners shows that Christmas is not only for humans. On YouTube the ad has raked up over 19 million views.
4. Marks and Spencer: Mrs Claus the true MVP
As tradition goes, Santa is the one who goes around distributing goodies to kids around the world. This ad however, shows that Mrs Claus is also not to be forgotten as she, instead of a sleigh, by a helicopter, sends a gift to a child. The ad which has over 6 million views on YouTube is said to be a representation of the new age of female empowerment, discarding the image of male dominance over this celebration.
5. Sainsbury: A musical marvel
An ad about a modern man who is devoted both to work and family finds it difficult to spend more time with his loved ones. He then thought of a way to solve this and this animation is definitely among the best of this year.
So which ad did you like best? Let us know!
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