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Unilever Future Leaders’ League winners head to London.
14 Nov
The Unilever Future Leaders’ League (FLL) is a global business case competition, giving students a chance to create real impact with Unilever’s top brands.
Each year, the best and brightest university students from all over the world join FLL, designing innovative solutions to real business challenges.
In Malaysia recently, students competed in teams of three and were given a real-life business case which they had to analyse and develop a marketing plan for the target market.
The top 10 shortlisted teams were then invited to a session where they met the other teams for the first time in Kuala Lumpur.
They engaged with leaders in Unilever Malaysia who coached them on skills to help them in the case challenge. They also went for trade visits to learn how Unilever products were marketed and the different consumers’ demographics across different stores.
In the final presentation, each of the teams presented their marketing campaign to a panel of judges who decided on the winning team to represent Malaysia and compete in the global round in London next year.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
