Tough Time For Marketing Industry

4 years ago
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Monster(Marketingmagazine.com.my) -The Advertising and Marketing industry continued to face a downward annual decline in hiring activity at the end of 2015, according to the latest Monster Employment Index (MEI) report for Singapore, Malaysia and the Philippines.

Marketing and Communication talent are also less in demand in Singapore and the Philippines than the same time period a year ago.

In Malaysia, the industry has also significantly declined at -19% year-over-year, while in the Philippines the sector’s activity has dropped by half (-49%) annually.
When looking at Marketing and Communications jobs, Malaysia is the only market where talent is most in demand, registering 1% growth year-over-year.

In Singapore, these jobs have declined -11% year-on-year, while the Philippines has dipped by -43%. Further, online hiring in the Advertising, Market Research, Public Relations, Media and Entertainment sector has declined by -5% between December 2014 and 2015 – a slight dip from the -4% reported for November annually.

Advertising, Market Research, Public Relations, Media and Entertainment Sector:

Month

Market

2014

2015

% Growth

Y-o-Y

October

Singapore

110

106

-4%

Malaysia

91

82

-10%

Philippines

108

78

-28%

November

Singapore

107

103

-4%

Malaysia

95

83

-13%

Philippines

114

62

-46%

December

Singapore

101

96

-5%

Malaysia

96

78

-19%

Philippines

102

52

-49%

 

Marketing & Communications jobs:

Month

Market

2014

2015

% Growth

Y-o-Y

October

Singapore

91

82

-10%

Malaysia

91

92

1%

Philippines

106

79

-25%

November

Singapore

93

80

-14%

Malaysia

94

94

0%

Philippines

110

61

-45%

December

Singapore

88

78

-11%

Malaysia

90

91

1%

Philippines

93

53

-43%

 

“The marketing industry – and advertising, PR and media agencies in particular – are facing a bit of turmoil amid intense competition for talent and contracts, which has affected the pace of online hiring activity. Once again, Malaysia is the only market that has shown a slight positive trend for recruiting marketing and communications talent,” said Sanjay Modi, Managing Director of Monster.com (India, Middle East, Southeast Asia, Hong Kong). 

The Monster Employment Index is a monthly gauge of online job posting activity, based on a real-time review of millions of employer job opportunities culled from a large representative selection of career websites and online job listings across Singapore, Malaysia and the Philippines. The Index does not reflect the trend of any one advertiser or source, but is an aggregate measure
of the change in job listings across the industry.

See below for all trends across Singapore, Malaysia and the Philippines for December 2015:

Malaysia Highlights:

• Malaysia registered a -33% year-over-year decline in hiring in December 2015.

• The Production/ Manufacturing, Automotive and Ancillary sector saw the least decline at -9% year-over-year, while the Logistic, Courier/ Freight/ Transportation, Shipping/ Marine sector witnessed the steepest decline at -35%

• Demand for Marketing & Communications professionals took the lead registering 1% year-over-over growth, while Software, Hardware, Telecom roles remained weakest at -66%

Top Growth Industries

Lowest Growth Industries

Year-over-year Growth

Dec

14

Dec

15

% Growth

Y-o-Y

Year-over-year Growth

Dec

14

Dec

15

% Growth

Y-o-Y

Production/Manufacturing, Automotive and Ancillary

90

82

-9%

Oil and Gas

106

74

-30%

Advertising, Market Research, Public Relations, Media and Entertainment

96

78

-19%

IT, Telecom/ISP and BPO/ITES

107

72

-33%

Engineering, Construction and Real Estate

97

70

-28%

Hospitality

110

73

-34%

Retail

100

72

-28%

Logistic, Courier/ Freight/ Transportation, Shipping/ Marine

91

59

-35%

 

Top Growth Occupations

Lowest Growth Occupations

Year-over-year Growth

Dec

14

Dec

15

% Growth

Y-o-Y

Year-over-year Growth

Dec

14

Dec

15

% Growth

Y-o-Y

Marketing & Communications

90

91

1%

Sales & Business Development

99

66

-33%

Finance & Accounts

102

77

-25%

Purchase/ Logistics/ Supply Chain

90

58

-36%

HR & Admin

93

69

-26%

Hospitality & Travel

115

66

-43%

Engineering /Production, Real Estate

94

67

-29%

Software, Hardware, Telecom

109

37

-66%

 

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

BFSI

82

87

6%

Health Care

92

54

-41%

Education

84

84

0%

Advertising, Market Research, Public Re
lations, Media and Entertainment

102

52

-49%

BPO/ITES

99

96

-3%

Engineering, Construction and Real Estate

89

42

-53%

IT, Telecom/ISP

101

79

-22%

Logistic, Courier/ Freight/ Transportation, Import/Export, Shipping

89

38

-57%

Retail

89

62

-30%

Production/Manufacturing, Automotive and Ancillary

87

32

-63%

 

Top Growth Occupations

 

 

Lowest Growth Occupations

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

Customer Service

98

104

6%


Purchase/ Logistics/ Supply Chain

99

60

-39%

Finance & Accounts

80

78

-3%

Marketing & Communications

93

53

-43%

Sales & Business Development

89

81

-9%

HR & Admin

87

48

-45%

Software, Hardware, Telecom

94

68

-28%

Engineering /Production, Real Estate

88

48

-45%

Health Care

92

59

-36%

Hospitality & Travel

99

37

-63%

 

 
 

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

Year-over-year Growth

Dec

14

Dec

15

% Growth

 Y-O-Y

BFSI

82

87

6%

Health Care

92

54

-41%

Education

84

84

0%

Advertising, Market Research, Public Relations, Media and Entertainment

102

52

-49%

BPO/ITES

99

96

-3%

Engineering, Construction and Real Estate

89

42

-53%

IT, Telecom/ISP

101

79

-22%

Logistic, Courier/ Freight/ Transportation, Import/Export, Shipping

89

38

-57%

Retail

89

62

-30%

Production/Manufacturing, Automotive and Ancillary

87

32

-63%

Month

Market

2014

2015

% Growth

Y-o-Y

October

Singapore

110

106

-4%

Malaysia

91

82

-10%

Philippines

108

78

-28%

November

Singapore

107

103

-4%

Malaysia

95

83

-13%

Philippines

114

62

-46%

December

Singapore

101

96

-5%

Malaysia

96

78

-19%

Philippines

102

52

-49%

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