TM finds its DNA!

From left: Creative Director Chun Guan, Senior Writer Marc Tan, CEO Feisal Merican, Strategic Planner Soon Min, Creative Group Head Teleng Zulkifli and Group Account Director Cindy Quek.

Following an eight-way pitch, Mal DNA Communications (DNA) has been appointed by Telekom Malaysia Berhad (TM) as its above-the-line communications agency for UniFi, the telco’s biggest business portfolio for mass market consumers and SMEs.

The appointment was awarded based on DNA’s strategy that bridged the gap between Malaysians’ behaviour, product offerings and go-to-market ideas.

“In the 20 years of DNA, we’ve been able to ride out as well as rise with the economic cycles that affect both us and our clients. This has imbued us with an acute understanding of the needs of our clients’ businesses and is reflected in our approach towards what affects a business,” said CEO of DNA Feisal Merican.

“We are ecstatic that TM has entrusted us with theirs and look forward to a fruitful partnership with Malaysia’s Convergence Champion,” added Feisal.

DNA has also been awarded a HyppTV project by TM to promote its latest product offering, as well as its Sports Marketing account in conjunction with the 29th SEA Games and 9th ASEAN Para Games, otherwise known as Kuala Lumpur 2017, where TM is a Platinum Sponsor.

It has also been given the responsibility for TM’s Managed Accounts division which addresses the communication needs of enterprise-level businesses, where DNA has been tasked with strategising all communications activities to ultimately lead back to TM’s brand promise of making business easier.

DNA’s portfolio of past and present clients includes PETRONAS, Malaysia Debt Ventures, Burger King, East Coast Economic Region Development Council, Tourism Malaysia (ASEAN) and Hyundai.



APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.

Date: 6 & 7 July, 2017

Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.

Time: 8.30am – 6.00pm

To register, connect with Ruby on 0377262588, [email protected], or

Event PDF:

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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