Tim Cook says Apple’s first Indian store to open 2021

Apple CEO Tim Cook
Apple’s chief executive Tim Cook

Apple’s chief executive Tim Cook said the company would open its first physical stores in India in 2021 and a online outlet later this year.

Apple had to seek special approval from the Indian government to open a store without a local partner.

The announcement was made at the company’s annual shareholders’ meeting.

Investors at the meeting also voted on a proposal that the firm should alter how it responds when governments ask it to remove apps from its marketplace.

Though the measure wasn’t approved, it failed by a slimmer margin then similar proposals in the past.

Apple’s move into India, the second largest smartphone market in the world, has been expected for some time, but the announcement of a date was new.

In 2018 India changed the laws that prevented foreign brands from opening single-brand stores in the country. Nevertheless Mr Cook said India had wanted Apple to open its store with a local partner.

Mr Cook told investors he didn’t think Apple would be a “good partner”.

“We like to do things our way,” he said.

Apple sells its products through third-party stores in India at the moment. But its sales lag competitors Samsung and Huawei.

With demand for Apple products slowing in China – even before the outbreak of Coronavirus – the firm is hoping it can spur growth in other developing markets like India.

Human rights vote

Apple investors also voted on a proposal meant to change the way the company handles requests by governments to remove applications from its App Store.

The proposal would have forced Apple to publicly commit to respecting “freedom of expression as a human right.”

The measure was tied to Apple’s removal of apps by the Chinese government, including an app that allowed protestors in Hong Kong get around China’s internet restrictions.

Supporters of the measure said Apple was complicit in Chinese human right abuses when it gave in to requests to remove these types of apps.

The measure was voted down but received nearly 40% of the vote.

Similar measures have been proposed in the past but have never received as much support.

Two shareholder advisory groups, Glass Lewis and Institutional Shareholder Services recommended voting in favour of the proposal.

Coronavirus concerns

Mr Cook also addressed the impact that coronavirus is having on Apple’s operations.

The tech giant warned investors early this month that it expected to miss its quarterly earnings estimate because of the outbreak. Many of the Chinese plants that make components for Apple products – like its iPhones and MacBook laptops- have been closed or operating at with limited capacity to reduce the spread of the disease.

The shareholders meeting also allowed investors to ask Apple executives questions about the company’s other development.

One investor asked why the company had not bought the rights to the upcoming reunion of the TV show Friends – which is slated for HBO Max.

Mr Cook said a spinoff would not be keeping with the brand of Apple TV Plus – which is focused on original content.

source: https://www.bbc.com/

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene