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TikTok and Innity Extend Partnership to 22 Countries
14 May
TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia.
With more than 800 million monthly average users and 738 million app installs, it was 2019’s most downloaded social app worldwide. Generating $176.9 million in just 2019, TikTok recognized its potential in the market worldwide, and Innity’s years of experience in digital advertising throughout 12 countries lead to the appointment as its official reseller.
Through this partnership, Innity’s clients would be able to reach new markets and engage with audiences across different countries such as Singapore, Indonesia, Philippines, Hong Kong, Thailand, Vietnam, and many more. With its tremendous growth these years, TikTok has exceeded Twitter and Snapchat in terms of popularity worldwide. The platform, however, is less saturated with ads, allowing brands to stand out more and gain online virality easily.
Moreover, with 60% of
users being between 16-24 years old, the platform is dominated by younger
users, allowing brands to connect with the Gen Z audience. With Gen Z
reportedly having $44 billion buying power, they represent a big opportunity
for brands.
TikTok boasts many
creative ad formats, such as in-feed video ads, brand takeover, hashtag
challenges, branded lenses, and influencers branded content collaboration.
Innity assists its clients in making the most out of each ad format and
choosing a suitable format based on their campaign objectives. Some of Innity’s
clients that have run campaigns on TikTok include Dettol, Maybelline, and SOFY.
“The reseller
partnership with TikTok has been rewarding and we are delighted that TikTok has
decided to extend the partnership to a total of 22 countries. We are now able
to better provide to our clients from different countries and we hope to work
with brands in running more TikTok campaigns together in the future,” said
Phang Chee Leong, co-founder and CEO of Innity.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
