Leading digital media solutions and marketing technology company, Innity, has been appointed as the official reseller for TikTok, one of the world’s fastest growing social apps focusing on short-form mobile videos.
With this partnership, Innity will be able to assist its clients by reaching out to a younger audience in Malaysia through a variety of advertising formats offered by TikTok, such as the Brand Takeover, In-Feed, and #Challenge.
Advertisers on TikTok will get to deliver their brand message clearly, effectively, and creatively, with the help of personalized filters, music, and unique challenges.
By being one of three resellers in Malaysia, Innity’s clients will have the upper hand with an opportunity to tap into the GenZ demographic, which will account for 40% of consumers in year 2020.
In early 2018, TikTok was one of the most downloaded apps in the world. It enabled everyone to be a creator, and encouraged users to share their passion and creative expression through their videos.
“We’re pleased that TikTok chose us as a partner and we believe this will be a good addition to our product offerings. We are looking forward to running more TikTok campaigns for our clients in 2019 as we believe it’ll definitely be a game changer for advertisers wanting to reach out to the younger generation,” said Innity co-founder and chief executive officer Phang Chee Leong.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW