Leading digital media solutions and marketing technology company, Innity, has been appointed as the official reseller for TikTok, one of the world’s fastest growing social apps focusing on short-form mobile videos.
With this partnership, Innity will be able to assist its clients by reaching out to a younger audience in Malaysia through a variety of advertising formats offered by TikTok, such as the Brand Takeover, In-Feed, and #Challenge.
Advertisers on TikTok will get to deliver their brand message clearly, effectively, and creatively, with the help of personalized filters, music, and unique challenges.
By being one of three resellers in Malaysia, Innity’s clients will have the upper hand with an opportunity to tap into the GenZ demographic, which will account for 40% of consumers in year 2020.
In early 2018, TikTok was one of the most downloaded apps in the world. It enabled everyone to be a creator, and encouraged users to share their passion and creative expression through their videos.
“We’re pleased that TikTok chose us as a partner and we believe this will be a good addition to our product offerings. We are looking forward to running more TikTok campaigns for our clients in 2019 as we believe it’ll definitely be a game changer for advertisers wanting to reach out to the younger generation,” said Innity co-founder and chief executive officer Phang Chee Leong.