This brand collaboration is sure to give you goosebumps - MARKETING Magazine Asia


This brand collaboration is sure to give you goosebumps

Always seeking new ways to excite consumers, Pizza Hut announced it has teamed up with Yung Kee – one of Hong Kong’s most iconic restaurants – to unveil the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza”.

Inspired by the creative custom of Hong Kong restaurants who are known to come up with over-the-top elaborate names for their signature dishes, Pizza Hut and Yung Kee knew they had to do the same for their one-of-a-kind collaboration pizza. The brand-new recipe is a creative culmination of classic flavours that Hongkongers love.

In the run-up to the official launch, Pizza Hut even swapped the roasted geese in the display window at Yung Kee with classic pizza boxes, causing quite the stir! Customers can now enjoy the Pizza at any Hong Kong Pizza Hut branch starting from now while stocks last.

The “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” pairs Yung Kee’s signature Roast Goose, famed for its tender and juicy meat roasted to smoky perfection, with Pizza Hut’s soft and chewy hand-crafted San Francisco dough. Other premium ingredients include cheese, leek, red onion, chili pepper, red capsicum and hoisin sauce – all skillfully combined and crafted to tickle Hongkongers’ taste buds!

The limited-edition pizza is now available in-store, through delivery or take-away (regular-sized from $172 / large-sized from $208), with the option to switch to selected Pizza Hut signature crusts too.

And the fun doesn’t end there, Pizza Hut is giving takeaway customers the chance to bring this exclusive experience home with the “Magnificent Turntable Pizza Box”. The new packaging not only incorporates Yung Kee’s modern Chinese aesthetics into the design, but it also comes complete with a lazy Susan to further elevate the dining ambiance. So, now even at home you can spin the table and grab a slice of the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” just as if you were seated at the prestigious restaurant itself.

John Koay, Executive Creative Director at Ogilvy Hong Kong said: “We’re thrilled to partner with Pizza Hut once again on creating a campaign that sees two of the most iconic brands come together. The entertaining name of this pizza as well as the special pizza boxes are just some of the highlights of this fun campaign”.

Wendy Leung, Marketing Director at Pizza Hut Hong Kong added: “This special collaboration between the world’s most well-known pizza and Hong Kong’s most famous restaurant is truly special to us here at Pizza Hut. We hope you guys enjoy another collaboration taste sensation from us!”

Each Hong Kong Pizza Hut branch will give out the “Magnificent Turntable Pizza Box” to the first ten takeaway customers who order the “Pizza Hut x Yung Kee’s Superior Exquisitely Handcrafted Victorious Best of the Best Flawlessly Exclusive Special Charcoal Roasted Flying Goose Pizza” and whose final bill amount meets HK$300 or above starting from 10 April 2021.


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