Posted on by Nathalie Tay
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The NexGen Show launches
17 Dec
Welcome to the weekly podcast for the marketing and communications industry.
The NexGen Show is a brand-new Sunday evening video podcast starring young advertising, media, and marketing talent.
In this weekly podcast, they talk about their future, fears and frustrations in a conversational format hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine Asia.
“These days people tend to ignore a lot of advertising on socials. You see so much of it, that the moment you see something that looks like an ad, you’re scrolling past it. So the only thing that sticks with me are ads that disguise themselves as not-ads,” says Nathalie Tay in the first episode.
“We’re still stuck in the Not Invented Here Syndrome from three or five years ago. When I talk to my friends overseas, the belief in the value of marketing there is strong. But if you come to the brands here, they’ll first ask for an example of it having worked before.”
Listen to these insights and more in Episode 1 on YouTube, with new episodes releasing every Sunday evening.
