Posted on by Nathalie Tay
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The NexGen Show launches
17 Dec
Welcome to the weekly podcast for the marketing and communications industry.
The NexGen Show is a brand-new Sunday evening video podcast starring young advertising, media, and marketing talent.
In this weekly podcast, they talk about their future, fears and frustrations in a conversational format hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine Asia.
“These days people tend to ignore a lot of advertising on socials. You see so much of it, that the moment you see something that looks like an ad, you’re scrolling past it. So the only thing that sticks with me are ads that disguise themselves as not-ads,” says Nathalie Tay in the first episode.
“We’re still stuck in the Not Invented Here Syndrome from three or five years ago. When I talk to my friends overseas, the belief in the value of marketing there is strong. But if you come to the brands here, they’ll first ask for an example of it having worked before.”
Listen to these insights and more in Episode 1 on YouTube, with new episodes releasing every Sunday evening.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
