Posted on by Nathalie Tay
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The NexGen Show Episode 8: Is Advertising Just Theatrics?
03 Mar
Before Wyman Wai was a strategic marketer, he worked in performing arts — and the two have more in common than you think.
“Advertisers are both the directors and actors in a sense,” he muses. “We both come in with this understanding of people and how we want to communicate our stories to them.”
In Episode 8 of The NexGen Show, Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine Asia speaks with young marketer Wyman Wai.
The weekly podcast spotlights young talents in the advertising and media space, providing a platform to share their unique thoughts on the larger industry.
“Strategic planning is both a science and a form of art. There’s the methodological part of the process, then the personalisation of each campaign to the client’s needs,” he shares.
Listen to these insights and more in the latest episode on Spotify, Apple Podcasts, and YouTube. New episodes every Sunday, 7PM.
