Posted on by Nathalie Tay
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
The NexGen Show Episode 4 Exposes The Truth Behind Faux Billboards
28 Jan
Recent years have seen an evolution in out-of-home (OOH) advertising, driven by technological advancements and shifting industry demands.
One latest trend involves the use of 3D animation to create immersive visual experiences that look impressive on screen, but might not exist in real life.
In Episode 4 of The NexGen Show, guest speaker Samantha Rayer sheds light on the trend of faux billboards and the misconceptions surrounding them.
“A lot of people receive these videos from their friends and think that’s exactly what they’re going to get, then we have to tell people it’s actually not real,” she shares.
Pavilion Kuala Lumpur’s Christmas billboard is one such example, featuring a moment when Santa and his reindeers fly out of the billboard to deliver gifts.
“This is how digital and out-of-home complements each other,” she explains. “I’m sure there will be people going to look for the screen and it won’t be there, and it costs nothing!”
Listen to these insights and more in The NexGen Show, a Sunday evening podcast hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine Asia.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
