Posted on by Nathalie Tay
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The NexGen Show Episode 9 Tackles The Advertiser’s Worst Fears
10 Mar
In a digital world where content turnover gets faster, and algorithms become increasingly unpredictable, where do advertisers land?
In Episode 9 of The NexGen Show, young graphic designer Jean Elliessa dives into some hard truths about this era of disposable advertising.
“It feels a little demotivating to create a visual that might be forgotten in the next month,” she confesses, “but that is why you’ve got to keep churning out new ideas and new visuals.
Hosted by Malaysian advertising veteran Prof. Harmandar Singh from MARKETING Magazine, the episode confronts an advertiser’s worst fears — from job security to the dreaded social media algorithm.
“The algorithm is basically playing with audiences, so we need to stay updated with what audiences like the most,” she shares.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
