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The latest issue of MARKETING is out!
19 Sep
MARKETING Issue 227 is here!
It’s been a festive National Day, especially with the constant holidays! But it’s time to embrace and recognise Malaysia’s Best Marketers. Yes, you heard us right, the Malaysian CMO Conference & Awards will be making its comeback on 16 November 2018. You have a month to submit your entries. In this issue, we are also bringing you everyone’s favourite Merdeka television commercials and want to know which of two Malaysian stars will be starring in the big screens in October? Read on!
Content Highlights
cover story
Johan is championing democratisation at Media Prima
editor’s note
How to take the bullshit out of the jargon
How many times have you heard the following words being peppered in business conversations and interactions with people in the marketing communications industry? “End to end solutions” is a term generously proffered by people offering anything from a proposal for a product launch to a television commercial project. Here is its actual meaning according to Techopedia:
An end-to-end solution…
data & You
Data Scientists: Species of the 21st Century!
As I proceed to write this next piece, it was heartening to receive some feedback from those who read my last piece titled “Analytics – not so complex after all“ in a previous recent issue of this same publication, which seemed to compliment the fact that it had ‘made such a simple read’ on a subject which many have begun to fear as being rather complex, and loaded with technicalities…
Production Notes
Directors Think Tank partners up with Bonsey Jaden for a superstitious Prudential cancer protection campaign
Naoto Mitake made his Malaysian directorial debut with Prudential Assurance Malaysia Berhad’s PRUcancer X campaign – UNSUAY. A Japanese film director from prominent production group, AOI Pro Inc. Japan, Naoto is now based in Malaysia, as part of Directors Think Tank’s roster – a talent exchange initiative that’s part of the joint-venture between Directors Think Tank and AOI Pro…
Influencer Marketing
Rocketfuel Entertainment’s star-studded line-up HITS the big screen this October
The knack of seeking out great talent has to be second nature to influencer marketing player Rocketfuel Entertainment. After all, Rocketfuel Talent, the talent management arm represents some of the most popular stars in Malaysia including Zizan Razak, Lisa Surihani, Aaron Aziz and Hisyam Hamid, Harvinth Skin as well as over 100 talents across Astro’s TV and Ra
The Best of Global Digital Marketing
The Best of Global Digital Marketing made its Malaysia comeback!
The Best of Global Digital Marketing returned to Malaysia on September 4, 2018 showcasing best practices from all over the world. Fun fact, Best of Digital Marketing has already won popularity already in more than 30 cities around the world – in Singapore, Moscow, Istanbul, Amsterdam, Johannesburg, Madrid, and Shanghai…
Creative Surge
IDEAS: The Batey Ads/SIA story
Welcome drinks. Book the Cook menu. Buffet spreads on long haul flights. Upper decks which transformed into full-sized beds. Free headphones. KrisWorld. VOD KrisWorld with Nintendo. Inflight phone and fax. Innovations we’ve come to expect as standard on SIA flights were not all dreamed of by somebody in SIA. Some came from the agency….
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
