(Marketingmagazine.com.my) – International Food and Beverage Creative and Effectiveness Awards (The FAB Awards) have announced the setting up of The FAB (Food and Beverage) Forum supported by Google UK Ltd.
The Forum, which will run prior to The 18th FAB Awards on May 26th, is a content led day bubbling with creativity. The invite only event will be held at Google’s St Giles High Street venue.
“During the day we plan to debate and discuss the key and innovative topics from our industry at The Forum and celebrate its creativity in the evening at The FAB Awards,” says FAB Awards President, N. Nayar.
He added: “The thought behind introducing The FAB Forum supported by Google is to have a full day dedicated to the Food and Beverage Marketing Industry that will get the creative juices bubbling within our attendees.”
Invitees to The FAB Forum will include Chief Marketing Officers and brand guardians from Food and Beverage brands, key personalities from advertising and design agencies along with some social influencers.
The day will culminate with The 18th FAB Awards, which will be held at the exclusive and quintessentially British, Hurlingham Club in London.
Google will once again sponsor both The FAB Agency of the Year Award and The FAB Brand/Marketer of the Year Award at the ceremony. This marks the second consecutive year that Google will team with FAB, having sponsored the same awards last year.
Entry submissions for The 18th FAB Awards are now closing with judging set to commence in April.
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Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
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