The dawn of Twitter TV

4 years ago
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(marketingmagazine.com.my) – Malati Siniah

Twitter has inked its second live TV deal and will soon begin broadcasting a live-stream of financial news from Bloomberg TV.

Bloombergtv twitter

The partnership includes streaming rights to shows like “Bloomberg West”, “What’d You Miss?” and “With All Due Respect”, along with the network’s daily stock market coverage.

According to Tech Crunch, the partnership would entail a sharing of ad revenue between both Bloomberg and Twitter.

“Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications,” Anthony Noto, Twitter’s chief financial officer shared in a statement.

This marked Twitter’s second live-streaming deal with a TV network. Earlier this week CNN Money reported that the social platform had struck a deal with CBS News to stream its coverage of the American Republican and Democratic National Conventions onto its platform. 

Earlier this year, Twitter struck a first-of-its-kind deal with the NFL to live-stream a package of its Thursday Night Football games globally.

These partnerships marked Twitter’s growing interest in the broadcast space. Online news site Digital Tends spotted that Twitter had recently changed its category on its iOS App Store going from “social networking” to “news,” a hint of how the platform might evolve.


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HANDO speaker

WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.

Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.

Speakers with digital domain expertise:

Hando Sinisalu, CEO at Best Marketing International
Xaviera Ringeling, CEO at ContentChefs
Mathias Ihle, Founder & CEO at Makai Europe
Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions

Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Each case study follows the same format:

 Market Background
 The Challenge
 The Brief
 Creative/Media solution
 Results
 Key Takeaways
 Opinions/Discussion

Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm

Book your seats early: call Ruby on 03-77262588 or email ruby@ham.com.my

Details: http://best-marketing.eu/events/my

This event is HRDF-Claimable!

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