Mindshare shows growth in the Malaysian market


mindshare logo(marketingmagazine.com.my) – Mindshare, the global media agency network part of WPP, leads in the local market with a market share of 26.1%, up by 4.4 percentage points based on the recent RECMA rankings released.

The company attributes its growth to the new business new business gains and also organic growth in specialized value-added services.

In May it was reported that Group M was part of the three agencies that would handle the digital duties for Malaysia Airlines.

Varun Channa, Managing Director of Mindshare Malaysia said, “I am extremely proud and humbled by the market share movement as it’s a reflection of the trust clients place in our talents, to deliver value and help grow their businesses in these challenging business environments.

As a market leader, comes greater responsibility for us to shape the marketing ecosystem with our clients and media partners – making it adaptive with data and technology and constantly create engaging consumer journeys”

Girish Menon, CEO of GroupM Malaysia shared,“Congratulations to Mindshare for extending their lead in Malaysia. At an overall group level, GroupM Malaysia has also hit an all-time high market share of 46.4%. To maintain leadership year after year, let alone grow market share, is an incredible achievement.

The credit goes to our amazing talents, the support of our clients and our media partners, for making this possible.”

RECMA is a research company which evaluates digital and media agencies worldwide.

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