Telekom Malaysia, Tourism Malaysia launch tourist SIM

Telekom Malaysia (TM) has launched the unifi Travel Pass, a tourist SIM in Malaysia, in partnership with Tourism Malaysia for the Visit Truly Asia Malaysia 2020 campaign.

The unifi Travel Pass offers the freedom to be connected via unlimited high-speed data plan, access to unlimited wifi at more than 8,000 wifi@unifi hotspots nationwide; and unlimited entertainment via playtv@unifi app.

Photo Caption: From left: Ministry of Tourism, Arts & Culture’s Dr Noor Zari Hamat; Tourism Malaysia’s Musa Yusof, TM’s Izlyn Ramli and Rosli Man at the signing ceremony

In a joint news release, Tourism Malaysia and TM said: “This collaboration marks an unwavering effort by both parties to optimise the use of latest technology, leverage on digital marketing and maximise integrated marketing campaign to boost Malaysia’s tourism industry.

The collaboration will focus on three main pillars, namely, broadband connectivity for tourists; promotion of the campaign via TM’s digital assets; and campaign promotion via global and domestic assets.”

The signing ceremony on January 9 was attended by Noor Zari Hamat, secretary-general, Ministry of Tourism, Arts and Culture; Haji Rosli Man, chairman of TM; Izlyn Ramli, vice president, group brand and communication, TM; and Musa Yusof, director general, Tourism Malaysia.

Tourists can choose either the 7 Days Pass for RM30 (US$7.34) or the 15 Days Pass for RM60, both offering high speed 4G/3G data. It also comes with preloaded airtime credit for them to make outgoing calls at RM0.20 per minute and send SMS at RM0.10 per SMS.


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