Team WPP which comprises Mindshare along with its WPP group agency Kantar, will work on the development of the social and behavioural change communication strategy for UNICEF to promote healthy eating habits among Malaysian children and adoloscents.
UNICEF will be rolling out a multi year social and behavior communication change campaign to promote healthy eating habits and Team WPP has been tasked to conduct a behavior assessment and to identify barriers to good nutrition as well as craft a communication strategy for the project.
Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “”This win is a special one for all of us at Mindshare and WPP. We are truly inspired to be working with UNICEF on this social challenge. We are thankful for this opportunity and committed to making a difference to challenges of malnutrition.””
The scope of the project starts immediately.