Taylor’s University Partners With Snap to Bring Augmented Reality to Students

From Left – Juan David Borerro, Director of Snap Inc. International Markets; Nana Murugesan, Snap Inc. Managing Director of International Markets; Professor Dr Pradeep Nair, Deputy Vice Chancellor and Chief Academic Officer and Professor Dr Neethiahnanthan Ari Ragavan, Executive Dean of the Faculty of Social Sciences & Leisure Management.

Taylor’s University announced its partnership with Snap Inc today, making it the first of such collaboration in Southeast Asia. The partnership will see an incorporation of augmented reality (AR) learning into the curriculum of the university’s American Degree Transfer Program (ADP) with the aim to equip students with skills necessary for the digital economy.

The ADP students will learn how to create AR experiences on Snapchat, a global multimedia messaging app used by 210 million users daily, by participating in Lens Studios workshops. Snap Inc. will also be part of the Taylor’s University’s advisory panel to provide relevant support on curriculum development by ensuring the syllabus is in-line with the industry and focuses on the specific skills required by future employers.

“It is important that our students acquire the AR know-hows and connections to the wider tech community, as our nation is looking to boost its digital economy,” said Taylor’s University Deputy Vice Chancellor and Chief Academic Officer, Prof Dr Pradeep Nair.

He added that this becomes more important as the value added of the Malaysian digital economy, on average, has grown 9% annually from 2010 to 2016 which is statistically faster than Malaysia’s overall GDP growth.

“As we continue to lead the way in AR, we are investing in making the creation process more accessible as well as nurturing the next generation of talent to develop and power AR experiences on Snapchat,” said Snap Inc. Managing Director of International Markets, Nana Murugesan. “We are excited that our partnership with Taylor’s University will enable us to educate and inspire students in Malaysia on the opportunity that AR technology offers.”

Some of the ADP students have already attended the Lens Studio workshops and among them is Bernard Yap Kah Huan. “This is a great introduction to augmented reality for students at Taylor’s ADP, as AR technology is used to better the quality of life in many aspects, from entertainment and mobile apps to military and medicine. I feel AR is the way forward,” he said.

Snap, a leader in Augmented Reality has been heavily investing in like Lens Studio, a free, user-friendly desktop app for creating Snapchat Lenses using which, the Snapchat community has created over 600,000 lenses to date.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene