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What’s new at Sunway? Mindshare comes on board
27 Jun
Mindshare has been appointed as the Media AOR for Sunway Group in Malaysia. Mindshare has won the media services pitch against multiple participating agencies including the incumbents.
As part of the scope of work, Mindshare will be responsible for Media strategy, planning and buying for all the businesses operating under Sunway Group.
Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide with core interests focused on retail, hospitality, real estate, construction, education & healthcare.
Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “We are thrilled and humbled by this opportunity to partner with the largest business conglomerate in Malaysia on their next phase of growth.
“Sunway Group offers a very unique opportunity of talking to diverse consumer segments across their life stages through a varied portfolio of brands and we are confident with our data-driven adaptive marketing approach, we will deliver a greater experience to the consumers of their businesses.”
Jane Poh, Senior General Manager of Sunway Group Brand Marketing & Communications said “Sunway Group is at the forefront of delivering innovations to enrich lives for a better tomorrow and we believe Mindshare will be the most suitable business partner for us to take our vision forward with consumers and stakeholders.”
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
