What’s new at Sunway? Mindshare comes on board


Mindshare has been appointed as the Media AOR for Sunway Group in Malaysia. Mindshare has won the media services pitch against multiple participating agencies including the incumbents.

As part of the scope of work, Mindshare will be responsible for Media strategy, planning and buying for all the businesses operating under Sunway Group.

Sunway Group is one of Malaysia’s largest conglomerates with 12 business divisions that operate across 50 locations worldwide with core interests focused on retail, hospitality, real estate, construction, education & healthcare.

Speaking on the win, Dheeraj Raina, Managing Director of Mindshare Malaysia said- “We are thrilled and humbled by this opportunity to partner with the largest business conglomerate in Malaysia on their next phase of growth.

“Sunway Group offers a very unique opportunity of talking to diverse consumer segments across their life stages through a varied portfolio of brands and we are confident with our data-driven adaptive marketing approach, we will deliver a greater experience to the consumers of their businesses.”

Jane Poh, Senior General Manager of Sunway Group Brand Marketing & Communications said “Sunway Group is at the forefront of delivering innovations to enrich lives for a better tomorrow and we believe Mindshare will be the most suitable business partner for us to take our vision forward with consumers and stakeholders.”