Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Starbucks appoints its first ever PR Agency
21 Feb
Starbucks appoints GO Communications as official PR and Communications Partner and celebrates 20th anniversary
Global coffee house, Starbucks Malaysia has officially appointed GO Communications to manage its Public Relations and Communications initiatives throughout the country.
This appointment is a historic one as it marks the first ever agency appointed by the global coffee house behemoth in Malaysia for Public Relations purposes in its history in the country.
Starbucks kick-started its operations in Malaysia in the year 1998, hence their 20th-anniversary celebration this year. The chain currently operates more than 250 stores around the nation, making it not only the favorite coffee place for Malaysians but also a productive member of communities around the country.
“As we celebrate our 20th anniversary, we are setting our sights on bigger and better things over the next few decades, looking for better ways to serve and make our mark within communities in Malaysia,” said Sydney Quays, Managing Director of Starbucks Malaysia and CEO of Berjaya Food Berhad.
“In this regard, we are pleased to team up with GO Communications to take the Starbucks brand to greater heights in the country. Like Starbucks, GO has built a name for themselves in the country in the marketing, branding and public relations arena with great campaigns in their portfolio. Sharing similar values and business ethics, we believe we have found the right partner to further expand our brand and footprint in the country,” he added.
“We are indeed humbled and honoured to be working together with such a big global and award-winning brand and what an auspicious time for this appointment – on their 20th anniversary,” said Peter de Kretser, Chief Executive Officer of GO Communications.
“Starbucks is undoubtedly one of the biggest brands in popular culture and as coffee lovers ourselves, we are certainly excited and buzzed to work on some incredible new campaigns to further cement the brand’s identity in Malaysia. We are truly grateful for their faith and confidence to have us as their first PR agency of choice. I take this opportunity to congratulate Starbucks on its 20th anniversary and look forward to working together with them in years to come,” he added.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
