Spikes Asia jury line-up an equal split of male and female creatives

Spikes Asia has announced the full jury line up for the 2021 awards.  Regarded as Asia Pacific’s most prestigious recognition for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’S very best creative work.

Coming from 18 countries from across APAC, the juries will meet online to discuss and benchmark creative excellence from across the region. Judging will take place in February 2021 with the juries awarding work across 23 Spikes Award categories. The winners of the Grands Prix and Special Awards will be announced on 4 March 2021.

“We are delighted to welcome a cohort of highly talented experts to judge the awards, and we are particularly pleased that this year we have reached gender parity with our juries as it’s a positive reflection of the region’s industry,” said Chairman of Spikes Asia, Philip Thomas. “Things will be a little different next year, with our juries meeting remotely for the first time and we have created a remote judging experience that’s as close to the physical judging as we can make it.”

The Spikes Asia 2021 juries have been revealed as follows:

Brand Experience & Activation Jury:

Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide – Jury President
Ryohei Manabe, Group Creative Director, Dentsu Inc.,  Japan
Alvin Lim, Founder & Creative Chairman, GPB Shanghai & Hong Kong
Tista Sen, Regional Creative Director, South Asia, Wunderman Thompson, India
Melina Fiolitakis, Senior Art Director, FCB, New Zealand
Tay Guan Hin, Chief Creative Officer, BBDO, Singapore
Nathasoruban Sivapatham, Chief Creative Officer, TBWA\Sri Lanka, Sri Lanka
Cassandra Kelsall, Director of Experience, Publicis Sapient, Australia

Creative Effectiveness and Creative Strategy Jury:

Kaveri Khullar, Vice President, Consumer Marketing, Mastercard Asia Pacific, Singapore – Jury President
Ikuko Ota, President, Hakuhodo Kettle Inc., Japan
Rahul Mathew   Chief Creative Officer, DDB Mudra Group, India
Michaela Lyon   Global Account Director, Freelance, Hong Kong
Simone Tam, CEO, dentsuMCGARRYBOWEN International, Greater China, CEO, Creative, dentsu Hong Kong, dentsuMCGARRYBOWEN, Greater China
Lee Simpson, CEO, whiteGREY, Australia
Brady Ambler, Executive Strategy Director, R/GA, Singapore

Design and Industry Craft Jury:

Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett – Jury President
Matt Nisbet, Executive Creative Director, Ogilvy, Hong Kong
Chutivat Cherdchoo, Executive Creative Director, Visionary, Thailand
Pann Lim, Co-Founder / Creative Director, Kinetic, Singapore
Maryzyle Galinato, Group Creative Director, Hakuhodo Saigon, Vietnam
Marina Danjo, Creative Director, Dentsu Inc., Japan
Brigid Alkema, Executive Creative Director, Clemenger BBDO, New Zealand
Niccola Phillips, Creative Group Head, M&C Saatchi, Australia

Digital, Mobile and Digital Craft Jury:

Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan – Jury President
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Thanasorn Janekankit, Chief Creative Officer, CJ WORX, Thailand
Shiny Lee, Creative Director, Whatever Inc., Taiwan
Kent Boswell, National Director of Interactive,  Traffik Group, Australia
Seonhwa Hwang, Digital Content Creator / Campaign Planner, Innocean Worldwide, South Korea
Kitty Lun, Director, Creative Shop GCR, Facebook, Hong Kong
Chew Shing Sian, Group Creative Director, R/GA, Singapore

Direct and Outdoor Jury:

Tara Ford, Chief Creative Officer, DDB Sydney, Australia – Jury President
Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong
Syed Gousul Alam, Managing Partner & Country Head, Grey, Bangladesh
Lucy Novita, Executive Creative Director, Leo Burnett, Indonesia
Edmund Choe, Chief Creative Officer, Dentsu, Vietnam
Cho Ye Jung, Creative Director, HSAd, South Korea
Leigh Reyes, Chair Emeritus (C3PO), MullenLowe TREYNA, The Philippines
Awais Dhakan, Executive Creative Director, Adcom Leo Burnett, Pakistan

Entertainment and Music Jury:

Emily Bull, Managing Director, Founder, hellofuture.tv, Australia – Jury President
Tamon Fujimi, Director of Creative Development, MassiveMusic, Japan
Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson, Thailand
VJ Anand, Head of Creative APAC, Vaynermedia, Singapore
Lizi Hamer, Regional Creative Director, Octagon, Singapore
Matt Che, VP Marketing, Budweiser APAC, China
Ashima Avasthi , Vice President Creative & Head, Zee Studios Originals, Zee Studios, India
Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Manila, The Philippines

Film Craft Jury:

Michael Ritchie, Managing Director, Co – Owner, Revolver, Australia – Jury President
Trong Tantivejakul, Chief Creative Officer, VMLY&R, Thailand
Katherine Lee, Managing Director, Stink Studios, China
Sneha Iype, Executive Producer / Partner, Nirvana Films, India
Rajay Singh, Co-Founder/Film Director, Directors Think Tank, Malaysia
Hiroki Ono, Film Director, Club-A, Japan
Ajay Vikram, Chief Creative Officer Global Clients, Publicis, Singapore
Judy Thompson, Executive Producer, DDB, New Zealand

Film, Print & Publishing and Radio & Audio Jury:

Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy – Jury President
Elle Bullen, Creative Founder, SDWM, Australia
Lisa Fedyszyn, Executive Creative Director, Special Group, New Zealand
Sheena Jeng, Chief Creative Officer, McCann Worldgroup, China
Lili Jiang, Group Creative Director, Cheil Worldwide, China/Hong Kong
David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines
Yusuke Kanda, Creative Director, Film Content Planner, Hakuhodo, Japan
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore

Healthcare Jury:

John Scott, Creative Director, Ward6, Singapore – Jury President
Flora Rhee, Managing Director, Havas Health & You, South Korea
Wendy Chan, Executive Creative Director, McCann Health, China
Justine Metcalfe, Founder & Creative Director,    Head and Heart, Australia
Jason Chang, General Manager, Elite PR Group, Taiwan
Kazuko Tanaka, Community Producer, Founder Hakuhodo Working Mom’s Link, Hakuhodo Inc., Japan
Parixit Bhattacharya, Managing Partner – Creative, TBWA\ Mumbai, India

Innovation Jury:

Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH, Singapore – Jury President
Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan
Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide
Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore
Kent Boswell, National Director of Interactive,     Traffik Group, Australia
Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore
Wendy Chan, Executive Creative Director, McCann Health, China

Media Jury:

Mark Heap, CEO APAC, MediaCom – Jury President
Danni Dimitri, Strategy Director, Havas Media, Australia
Vaishali Verma, CEO, Initiative, India
Ami Qian, Managing Director, CARAT, China
Deric Wong, CEO, Omnicom Media Group, Hong Kong
Jacquline Pavich, Global Client Lead, Publicis Groupe, Singapore
Jacquie Bennett, Partner, Strategy Director, HeyYou, New Zealand

PR Jury:

Vanessa Ho Nikolovski, Managing Director, Weber Shandwick, Singapore – Jury President
Shota Hatanaka, Creative Director, Hakuhodo Kettle, Japan
Marianne Admardatine, CEO, H+K Strategies, Indonesia
Amit Misra, CEO MSL South Asia, MSL, India
Shouvik Prasanna Mukherjee, Executive Creative Director, Golin, Singapore
Simone Gupta,   CEO, One Green Bean, Australia
Melinda Po, Chief Operating Officer of Edelman China / Managing Director of Edelman Shanghai,            Edelman, China
Sean Brown, General Manager, Mango Communications, New Zealand

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

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11th – 12th July 2024 (Malaysia)


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